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About Me
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
This is a great space to write long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are.
About Me
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
This is a great space to write long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are.
Graduate Collection
Graduate Collection
ROYAUMS MVP
Year
2021
In collaboration with
Used software
Photoshop
Illustrator
Initial objective: design a sneaker on top of a LUISA sole.
Altered objective: design a sneaker on top of a KILIAN sole.
To utilise the LUISA sole more, I was asked to design a new sneaker on top of this sole. To touch upon current trends, it seemed a smart idea to design a somewhat traditional court sneaker - as an answer towards the trend of the Air Jordan 1 and Nike Dunk, and, at the time, the countless amounts of "creative bootlegs" that were flooding the market. However, a clear goal was to definitely not make this sneaker look like a Jordan, a Nike, or anything else for that matter. It should be a totally unique, court inspired sneaker.
During the design process we found the LUISA sole to be too low, and decided to switch it for the KILIAN sole. Another sole which is not utilised enough by ROYAUMS.
Inspiration of this shoe was taken from later 80s / early 90s American youth culture, including basketball and skateboarding, but also music and film.
Sketches
While coming up with the design for the ROYAUMS MVP, I proposed the idea of doing two different versions:
- A SPORT version, which should appeal to a possible new type of customer. Aiming at a target audience that is more up to trend with a shoe that can easily be worn casually.
- A LUX version, which is fully aimed at ROYAUMS' current customer. A cleaner, more laid back design, triangle studs on the toe box and overall even more luxurious than the SPORT version.
Early samples
Tech drawings
Nylon label on tongue:
Difference between SPORT and LUX (now dubbed MVP and MVP TROPHY):
Final product
The shown colourway is a new addition to the ECLIPSE pack, a now returning colourway for ROYAUMS.
Creative direction
The launch campaign was basketball themed to further emphasize the story behind the MVP. Attributes such as a custom basketball kit and a basketball backboard were made to help tell the story.
Creative direction in collaboration with Lisa Pols.
Future possibilities
The MVP is a new model with a lot of potential. Right now, only the MVP (SPORT) is available. Future opportunities can be found in the TROPHY (LUX) variant, but also a high top edition could be a very beneficial addition to ROYAUMS' line-up.
