RENAULT DESIGN AWARD
Objective: design both an interior and exterior based on one of the life phases of Renault's Marguerite.
Collaborative design effort with Lukas Lambrichts.
Six designer duos competed agains each other for the Renault Design Award. Each duo had to design both interior and exterior based on one of the life phases of Renault's Marguerite; in our case this was Wisdom. Of the design, a short documentary and a pitch were made, the latter one was be presented to Laurens van den Acker, Senior Vice President Corporate Design of Renault.
Lukas and I saw wisdom as something that you gain by experiencing new things, and reflecting on these new experiences. However, the people that we considered as wise are often the people that hesitate in experiencing new things, and therefore their wisdom comes to a halt. Our concept, the Renault Facette, should stimulate people to experience new things, and should also give them the possibility to discuss and reflect on these newly gained experiences.
To achieve this, the Renault Facette can switch between two different modes.
The Renault Facette will be in this mode on its way towards a new activity/experience. The doors open upwards, giving the driver and passengers already a focussed feeling while getting in the car. Patterns on the car are pointing forwards, which is both visible in- and outside of the car. The seats are low and in an upright position, with firm padding holding the driver and passengers on their place. Everything is focussed on the journey towards the chosen activity.
On the way back home the Renault Facette will change to its open position. The doors slide underneath the car, which makes getting in the car feel more like getting on the car (similar to a boat). All patterns are pointing upwards. The patterns on the roof slide back, making place for a panoramic roof, which helps to create a feeling of openness in the interior. The seats rise up, forming a bench. The back of the seats can rotate towards each other (to discuss the done activity) or away from each other (to reflect on the activity while looking outside). The whole dashboard, including steering wheel will disappear, creating a big open space. All passengers will be driven home, fully autonomous.
Brand: Renault, TU Delft & Dorst & Lesser
Used software: Photoshop & Rhinoceros