Objective: design a penny loafer and a Maruti ornament to go along with it.
For Maruti's AW23 collection I was asked to design a ornament for a loafer. The loafer design was quite standard on an existing outsole, making it a quick process. The ornament took some more time, multiple designs were sampled. Eventually we ended up using two interlinked M logos. Subtle but classy.
Used software: Illustrator