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MARUTI LAURY

Objective: design a penny loafer and a Maruti ornament to go along with it.

For Maruti's AW23 collection I was asked to design a ornament for a loafer. The loafer design was quite standard on an existing outsole, making it a quick process. The ornament took some more time, multiple designs were sampled. Eventually we ended up using two interlinked M logos. Subtle but classy.

Year: 2023

Brand: Maruti

Used software: Illustrator

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