Objective: design a high leather boot with subtle Maruti branding.
The seasonal collections of Maruti are a lot bigger than I am used to, giving less room for the ideating phase. For Maruti I generally ideate in one Illustrator file, adjusting the design as I go.
For AW23 I designed this leather knee-high boot. A familiar silhouette which differentiates itself in its details.
Used software: Illustrator