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Objective: design a casual sneaker for Maruti.

Although not my first sneaker design for Maruti, this is the first one that released - exiting!

Aimed at the traditional Maruti customer, a trendy sneaker for women in between their mid-30s and mid-40s. Based on an existing outsole, I made "sketched" out some upper designs in Illustrator. With some adjustments here and there, the design finally released for Maruti's AW23 season.

Year: 2023

Brand: Maruti

Used software: Photoshop & Illustrator

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