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Objective: design a leather lace-up boot with the traditional Maruti customer in mind.

The general design process for Maruti is a lot different than wat I'm used to. Collections are big and everything goes fast, leaving little room for extensive ideating.

For Maruti I usually make one design in Illustrator and altering it as I go. After some sample rounds I change it some more until I get to the desired design.

For AW23 I designed the Bonnie, a somewhat traditional lace-up boot aimed at the traditional Maruti customer: women in between their mid-30s and mid-40s. A subtle outsole - not too lugged, a decorative zipper as well as a functional zipper and some subtle branding details.

Year: 2023

Brand: Maruti

Used software: Illustrator & Photoshop

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