Objective: design a leather lace-up boot with the traditional Maruti customer in mind.
The general design process for Maruti is a lot different than wat I'm used to. Collections are big and everything goes fast, leaving little room for extensive ideating.
For Maruti I usually make one design in Illustrator and altering it as I go. After some sample rounds I change it some more until I get to the desired design.
For AW23 I designed the Bonnie, a somewhat traditional lace-up boot aimed at the traditional Maruti customer: women in between their mid-30s and mid-40s. A subtle outsole - not too lugged, a decorative zipper as well as a functional zipper and some subtle branding details.
Used software: Illustrator & Photoshop