top of page


Objective: design a classic court sneaker while keeping in mind the (yet to establish) identity of the fully new brand FILMORE.

Collaborative design effort with Luís Laranjeira Lopes.

When I came to work for FILMORE in early 2022 (a totally new brand), preliminary design work had already been done by my colleague Luís Lopes. However, the brand identity of FILMORE was still being established, so none of the designs were final.

For the ETNA I only adjusted the already designed outsole. The upper, however, I fully redesigned.

I opted for an asymmetric upper design to fit better with the also asymmetric design of the outsole. Asymmetry eventually became one of the recurring design elements in all FILMORE shoes.

Year: 2023


Used software: Photoshop & Illustrator

bottom of page