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About Me
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
This is a great space to write long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are.
About Me
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
This is a great space to write long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are.
Graduate Collection
Graduate Collection
FILMORE ETNA
Objective: design a classic court sneaker while keeping in mind the (yet to establish) identity of the fully new brand FILMORE.
Collaborative design effort with Luís Laranjeira Lopes.
When I came to work for FILMORE in early 2022 (a totally new brand), preliminary design work had already been done by my colleague Luís Lopes. However, the brand identity of FILMORE was still being established, so none of the designs were final.
For the ETNA I only adjusted the already designed outsole. The upper, however, I fully redesigned.
I opted for an asymmetric upper design to fit better with the also asymmetric design of the outsole. Asymmetry eventually became one of the recurring design elements in all FILMORE shoes.
Year: 2023
Brand: FILMORE
Used software: Photoshop & Illustrator
