Objective: translate the Horizon Zero Dawn experience into a physical object.
During this project, done in collaboration with Guerrilla, a subsidiary of Sony Interactive Entertainment, I explored new merchandise possibilities for Guerrilla’s hit game Horizon Zero Dawn, which is an open world action/adventure RPG (videogame) set in a post-post-apocalyptic world, where nature has reclaimed Earth and terraforming machines have turned violent against humans. Guerrilla releases a new videogame every few years, meaning there is a period of silence of multiple years between every game release. To keep the Horizon Zero Dawn title still alive and relevant, the experience of the game was translated into a physical product.
To get to the final project I conducted intense analytical research and used various brainstorming techniques - allo of which can be found in my thesis.
Please find the full thesis below (loading may take a while) or download it by clicking here.
Brand: Guerrilla & TU Delft
Special thanks: Spruitje,
Used software: Photoshop, InDesign, SkecthUp & Cura